The problem is complex.  The playing field is wide.  Media travels on many routes from the original camera lens to the ultimate consumer.

This is a challenge that requires technical teams in adjacent industries to align on an end-to-end process. Media creation, editing, distribution and presentation systems for audio, video, photo and text files will be augmented with cryptographic technology. Workflows need to be adjusted without operational disruption.

This takes a multidisciplinary team; technical skills combined with an understanding of media and journalistic operations. We have a great core team but there is room at the table.